By Jonathan Nettler, August 15, 2013
Forget all the statistics you've read about the rise in distracted driving, they'll never have the potency of this film by acclaimed director Werner Herzog on the impact of texting while driving on victims, their families, and the drivers themselves.
“'There was always a guiding principle. What we are doing has to do with a campaign, and the campaign is very, very simple: Don’t text and drive,' [Herzog] says when asked if the storytelling potential of the film’s subjects were what attracted him to the project. 'The consequences are catastrophic, and the statistics are appalling. This campaign certainly comes at the right time. It had to be done. Everything else is of secondary importance.'”