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Sunday, September 29, 2013
General Motors Is Tearing Cars Apart In A Secret Lab
It's common knowledge that most, if not all, car manufacturers buy up
competitors cars in order to compare them to their own. GM, apparently,
has decided to go down the Frankenstein path, by tearing cars apart
piece by piece in its lab.
It has been heartening to see the sheer amount of progress GM has made over the past few years with its products. Hell, the 2014 Chevrolet Impala
even impressed us, jaded and disgruntled as we are. A lot of that
progress, though, is down to the Teardown Area of GM's Competitive
Benchmarking Team, according to a report in Ars Technica:
A Mercedes sport utility vehicle stripped of its body panels and chassis
sat on a platform like a cadaver on an autopsy table, components of its
exhaust system arranged neatly on a cart for examination.
little individual part is then 3D-scanned into a computer, where they
can than be virtually put together again and run through a series of
simulations. GM isn't "copying" the designs of its competitors, per se,
but using them as a reference to be compared to its own cars.
sense it's not surprising that GM is going the distance to improve its
offerings, and competitive benchmarking has been around as long as cars
themselves have. What's more fascinating, though, is to see the degree
to which companies these days are employing technology to spy on each
other just that little bit more.
saying that "you don't want to see how your sausage gets made," but in
the case of cars, it's awesome to see every little bit. Even if "seeing"
is ripping apart the bodies of your enemies to see what makes them