October 25, 2013
Foothill Transit will unveil its new fleet design — the first complete redesign in the agency’s 25-year history — on Oct. 30.
launch of the new exterior design coincides with several agency
milestones: the purchase of 64 new compressed natural gas (CNG) buses
from NABI Inc., which facilitates the retirement of Foothill Transit’s
last diesel bus, making the fleet 100% alternative fueled (CNG or
electric); the celebration of Foothill Transit’s 25th anniversary; the
delivery of 12 new electric buses that will make the transit system’s
Line 291 the first all-electric bus line in Southern California; and the
opening of the agency’s first ever park & ride structure in the
City of Industry.
Foothill Transit’s buses have sported an all-white exterior with simple blue striping and the Foothill Transit logo.
agency reviewed more than 150 concepts in early 2013. The final design
that was selected pays homage to the original blue striping and bright
white exterior while adding more shape and color. The inclusion of green
is intended to mimic the hills of the foothill communities while
conveying the message that Foothill Transit is a green transportation
option, highlighting the agency’s commitment to the local environment.
Transit’s buses are our how our communities identify us,” said Doran
Barnes, executive director, Foothill Transit. “We wanted them to say
more about who we are, how far we’ve come and where we want to go.”
Transit will also continue its commitment to prohibiting exterior
advertising on its buses. This commitment is part of the agency’s bylaws
and helps maintain a clean, uncluttered exterior that customers and
local communities can be proud of.
Foothill Transit launched a
teaser campaign with the message, “Let’s paint the town green,” in early
October 2013. The unveiling bus, number 2100, will be the only
redesigned bus in the fleet until other new vehicles arrive later this
Following the unveiling, Foothill Transit customers will
get a chance to win a free Foothill Transit 31-Day bus pass if they spot
bus 2100 while it is out in service.