By Steve White, The Accidental Urbanist, October 18, 2013
Steven follows up on his post earlier this month about Metro’s ongoing efforts to make instructions easier to understand on ticket vending machines. This time around, Steven shows some ideas that he thinks would make instructions explicitly clear — and finally terminate the confusion over which (if any) buttons patrons are supposed to press.
He also has a few other ideas on how to make information clear to everyone:
Also, on the printed banner for the top of the machine, Metro could clarify the text and fare explanations. The design they’re currently working on says “Stored Value: Metro 1-Ride, $1.50″ which is a strange way of saying “the fare is $1.50 every time you board.” It would be much clearer to write
Standard: $1.50 per boarding (no transfers included).
Reduced Fare (Seniors, Disabled & Medicare): Peak Hours $0.55 per boarding, Off-Peak Hours $0.25 per boarding
Valid passes also accepted.
Available in amounts $1.50 and higher
1-Day Pass: $5
7-Day Pass: $20
30-Day Pass: $75
With these clarifications of both text and design, I think the new TVM updates will make a huge positive difference. Buying a pass is often the most confusing step for Metro riders, and this will help ease that process greatly. Of course, feel free to leave additional comments or suggestions below.Kudos for Steven to take the time to mull over this stuff. It may not be the most fascinating thing in the world, but ticket machines are the first point of contact for thousands of people new to the Metro system. And that first contact should be as good as possible; not a War of the Worlds type scenario.