October 25, 2013
Los Angeles can be a frustrating place to get around —drivers there spend a whopping 72 hours per year trapped in traffic. (That’s double the national average!) GOOD decided to show residents, and the rest of the world, just how huge an effect we could have on traffic flows if just 3 percent of drivers switched to biking and public transportation.
So in December, GOOD “attacked” downtown Los Angeles with an infographic flashmob of people who care about fixing the city’s transportation crisis. With the help of Minneapolis-based creative agency mono, they were able to wrangle volunteers and create an impact, quickly and memorably.