By Lukas I. Alpert, November 11, 2013
MOSCOW—With just three months to go before the Winter Games begin in
Sochi, Russia is pulling out all the stops to whip up the Olympic
Moscow city officials are now offering free rides on the subway to
any passenger who does 30 squats before crossing the ticket barrier to
enter the metro in an effort to promote physical fitness and sports,
according to Russian state media reports.
Each squat will be counted by a special machine marked with the
Olympic logo that will be placed next to electronic ticket vending
“We wanted to show that the Olympic Games is not just an
international competition that people watch on TV, but that it is also
about getting everyone involved in a sporting lifestyle,” Alexander
Zhukov, president of the Russian Olympic Committee, was quoted by
state-run news wire RIA-Novosti as saying.
The idea is that as one ride on the metro costs 30 rubles, (92 cents), so each squat will be worth one ruble.
The free rides will be on offer for a month. The Olympic Games are set to kick off on February 7, 2014.