To consolidate, disseminate, and gather information concerning the 710 expansion into our San Rafael neighborhood and into our surrounding neighborhoods. If you have an item that you would like posted on this blog, please e-mail the item to Peggy Drouet at pdrouet@earthlink.net

Tuesday, March 25, 2014

This augmented reality bus shelter is both awesome and terrifying


By Holly Richmond, March 25, 2014

Just about the last thing any weary, precaffeinated morning commuter needs is to think a meteor is smashing into her. And yet that’s what the geniuses at Pepsi thought would be huh-LARIOUS.
To promote one of their random new drinks, the beverage company installed an augmented reality panel on a bus shelter in London. Commuters saw a video feed of the sidewalk, but with several surprising overlays: UFOs, a tiger, and that giant meteor crashing down within startle-worthy proximity. Here’s the video:

 The parallel to liquid sugar is unclear. Perhaps soda companies’ unending parade of barely distinguishable variations of their core products is a meteor-like assault on our patience? Or Pepsi’s ingredient list includes UFOs – Unidentifiable Fructose Offenders?

In any case, this would’ve been way cooler had it not been an ad, but just a cool stunt to entertain commuters. Then again, more interactive (or intrusive) bus ads seem to be A Thing at the moment.